Lead Capture and Enrichment
From form submission to qualified lead
Capture leads from webhooks, enrich with company data, score for qualification, and trigger personalized outreach. All automated.
Value: Automated enrichment, instant qualification, personalized outreach
How it works
1
Receive the webhook
Point your form provider at your fold.run webhook endpoint. Each submission triggers an orchestration.
2
Enrich the lead
Call external APIs to append company data, social profiles, and technographics. Store everything in your pipeline.
3
Score and qualify
Run your qualification logic. ICP fit, company size, engagement signals. Route qualified leads to the next step.
4
Trigger outreach
Let your agent draft a personalized message. Send via email, Slack, or queue for sales follow-up.
Capabilities used
Example: Enrichment function
// enrich-company.ts
import { defineHandler } from '@fold-run/runtime'
export default defineHandler(async (fold) => {
const { email } = await fold.body<{ email: string }>();
const domain = email.split('@')[1];
// Call your enrichment API
const company = await enrichCompany(domain);
return fold.json({
email,
company,
qualified: company.employees > 50,
});
});
Start building
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